Cancellation Email Templates
Access customizable cancellation email templates to reduce churn, re-engage customers & improve retention with empathetic, concise messaging.
8 min read
LiveAgent
Email Templates
+2
Customers are most engaged with a business the very moment they make their first purchase or sign up for a newsletter subscription. Regardless of how compelling your range of products is or how good the customer experience you provide is, both customers and subscribers will eventually stop engaging with your business.
This doesn’t necessarily have to be a result of something being wrong with your marketing strategy – it’s simply a natural process of disengagement.
So, does this mean that you should just let your loyal clients or followers move on, perhaps to your competitors, without trying to fight for their attention? Of course not! Considering that it’s about five times less expensive to retain an existing customer than it is to acquire a new one, win-back emails should be an essential part of any effective marketing strategy.
What exactly is meant by a win-back email?
A win-back email is a message, or series of messages, that are sent to disengaged customers in hopes of convincing them to return to your online store to make a purchase or re-engaging them with your email campaigns. To give yourself the best chance of success in winning back such clients, it’s crucial to offer them some kind of special discount or added value that will make them more interested in your company once again.
Retaining a customer won’t be achieved by sending out just one email. Regardless of how great your offer is, the recipient might just use the incentive discount to get themselves a great deal on a one-off purchase before disengaging again. Instead, it is recommended to send multiple emails in order to complete the process of re-engagement successfully. The first email should contain the previously mentioned discount or added value, followed up by another message that reminds the client about all of the great benefits or features that your business has to offer them.
Finally, if the customer is still not re-engaged with your brand then it’s probably time to let them go and clean up your email database accordingly. Thus, you should send them a final message to let them know you’re removing them from your email list while providing them with one more chance to re-engage.
Win-back email subject lines
- It’s been a while! Shop with us again with a [X]% discount off everything
- Where have you been? We miss you! Come back, we’ve got a great deal for you
- Here are [X] reasons why you should continue to shop with us
- Everyone at [company] misses you! Here are the top [X] reasons to stay on our mailing list
- Let us know if you still want to hear from us again
- Breaking up is hard, but it’s still not too late to make things right!
Win-back email templates
Win-back email template 1 – offering a discount
Hey [name],
We’ve noticed that you haven’t made a purchase for a while, and we miss you!
There’s never been a better time to start shopping with us again, because we’d like to give you a special discount of [X]% off everything in our store.
To benefit from these reduced prices, just enter the following code at checkout:
[Discount code]
There are lots of great new products available that we’re sure you’ll find interesting. Check them out below!
[Images of products with prices]
See you soon,
[company]
Win-back email template 2 – informing about reasons to stay
Hi [name],
You may have noticed the discount coupon that we sent to you recently. Don’t worry – it’s still not too late to use it!
If you’ve already made a purchase, feel free to enter the same code at checkout again for another [X]% off your next purchase with us:
[Discount code]
We hope you enjoy using your new products, and we hope to see you return to our online store again in the near future. Here’s what we can offer to keep you coming back for more:
Reason 1
Reason 2
Reason 3…
Feel free to contact us with any questions or comments.
Best,
The [company] team
Win-back email template 3 – removal from subscription list
Dear [name],
We’ve been in touch recently with a discount code for [X]% off your next purchase at [company], which you can find below and still use:
[Discount code]
As we haven’t heard back from you, and you haven’t made a purchase for a while, we are wondering if you’d still like to receive emails from us. Choose your response below:
[Keep receiving emails]
[Send fewer emails]
[Unsubscribe]
It would be great if you’d like to stay in touch with us, but if you do decide to unsubscribe now we’ll always welcome you back with open arms.
Kind regards,
[Name] from [company]
